You don’t need to be a rocket scientist to crowdsource, but it doesn’t hurt.
Crowdsourcing is the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers.
NASA is using Crowdsourcing for Open Innovation Contracts.
NASA is turning to the public and crowdsourcing for outside-the-box thinking about human space exploration challenges with a series of 10 new NASA Open Innovation Service (NOIS) Contracts.
 “Crowdsourcing – Definition and More”. Merriam-Webster.com. August 31, 2012. Retrieved 2014-02-03.