DOI

The DOI theory developed by E.M. Rogers in 1962 is just as much applicable today as it was in the 60’s. Diffusion of Innovation is concerned with the manner in which a new technology or invention idea grows from from idea to product to use. There are 5  adopter categories shown in the bell curve above. Innovators – People who want to be the first to try the innovation. These people are very willing to take risks and like to try new ideas. Little needs to be done to appeal to this population. Early Adopters – Opinion leaders who embrace change opportunities. They do notRead More →