“Necessity is the mother of invention.” –Plato
Innovation and necessity go hand in hand. A business needs innovation to keep the pipeline filled with products and services that the public demands, and the sense of urgency and approach you take to address this “need” is what separates you from your competitors.
Plato was correct in his observation that the need drives the activity. But in today’s competitive business climate, activity is simply energy in motion without a result that brings value. A focus on ROI and the right level of management communication, leadership and a clear direction can turn a necessity into a game changer.