If we assume our success rate in innovating will be one out of X it stands to reason that the more iterations you have more success you will ultimately have. In order to establish a culture where the iterative approach is taken and it is recognized that not everything will be a wild success, the concept of failure needs to be discussed and understood that it is an integral part of the process. It is imperative to remove the psychological barriers that leave people cautious to not fail.
Fail fast Fail often is one of many phrases I’ve heard that encourages people to try at some activity, not a wild random activity but try within some boundaries that ultimately lead towards business objectives. It should be noted that the failures should all be understood and built upon, and ultimately used for input into subsequent ideas, so really it is fail fast, fail often, learn constantly and track.
Ryan Babineaux and John Krumboltz have authored a great book for those of us good at finding excuses for why we can’t make progress. The book is an easy read due to the approach taken by the authors in explaining the benefits of the counter intuitive topic of failing.
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